How important is tempo and bpm in audio branding
I host a dance show every Friday and Saturday night in Kent on kmfm called Floorfiller Anthems and I know that many people here will have dance shows or dance-based stations so thought I should share this little tip. For me, my show is very commercial with most of the dance music being between […]
Dance Classics gets the 4UD.IO treatment
4UD.IO Custom Branding – Dance Classics Dance Classics commissioned 4UD.IO to update and enhance their station sound. Playing different genres of dance from 90s and early 00s; Jon the programmer wanted an authentic sound to his imaging that matched the pace, production values and sonic qualities of the music. We created a unique branding pack […]
Setting Up Your Own Template
How to start setting up your own template for branding production by Jon Young (Capital Sound Designer/Award-Winning Library Composer) @scottyoungvo I get asked this a bunch…How do you get your production to sound like that? What’s your master chain? Etc Etc. It’s years of learning the craft, knowing a brand, and understanding plugins. It’s not a […]
Don’t Rip Off BUT Do Reference
Reference Points by Rob Wills @robsnoise I was always told to surround myself with 5 people who will challenge you and better you in your career. Reference points when making music, imaging, programmes, podcasts and multimedia content is no different! Now let’s be clear, I am not talking about ripping off ideas! I […]
5 free plugins worth getting!
by Jon Young (Capital Sound Designer/Award-Winning Library Composer) @scottyoungvo We all know that purchasing plugins can be an addiction! Whether you’re searching for a new sound, clearer clarity or that ‘go-to plugin’ in your arsenal. Sometimes you can get to the end of the month and not even realise you’ve spanked a shed load […]
Am I using the right language in my production?
by Rob Wills (@robsnoise) It really is crucial for me when it comes to making audio branding for radio stations, shows, podcasts and videos – that I am getting the language and messaging right for the audience! See the thing is, audio branding is an audio message as well as an identity. It’s […]