Go to Imaging Tricks
It’s a busy day in the studio. You’re up to your eyeballs in production that needs to be out “yesterday”….you know the conversation! But everything you’ve made has the same production tricks or shortcuts, and now everything is one mass collection of the ‘same thing’. So, let me tell you how you can take a […]
How important is tempo and bpm in audio branding
I host a dance show every Friday and Saturday night in Kent on kmfm called Floorfiller Anthems and I know that many people here will have dance shows or dance-based stations so thought I should share this little tip. For me, my show is very commercial with most of the dance music being between […]
Dance Classics gets the 4UD.IO treatment
4UD.IO Custom Branding – Dance Classics Dance Classics commissioned 4UD.IO to update and enhance their station sound. Playing different genres of dance from 90s and early 00s; Jon the programmer wanted an authentic sound to his imaging that matched the pace, production values and sonic qualities of the music. We created a unique branding pack […]
Setting Up Your Own Template
How to start setting up your own template for branding production by Jon Young (Capital Sound Designer/Award-Winning Library Composer) @scottyoungvo I get asked this a bunch…How do you get your production to sound like that? What’s your master chain? Etc Etc. It’s years of learning the craft, knowing a brand, and understanding plugins. It’s not a […]
Don’t Rip Off BUT Do Reference
Reference Points by Rob Wills @robsnoise I was always told to surround myself with 5 people who will challenge you and better you in your career. Reference points when making music, imaging, programmes, podcasts and multimedia content is no different! Now let’s be clear, I am not talking about ripping off ideas! I […]
5 free plugins worth getting!
by Jon Young (Capital Sound Designer/Award-Winning Library Composer) @scottyoungvo We all know that purchasing plugins can be an addiction! Whether you’re searching for a new sound, clearer clarity or that ‘go-to plugin’ in your arsenal. Sometimes you can get to the end of the month and not even realise you’ve spanked a shed load […]
Am I using the right language in my production?
by Rob Wills (@robsnoise) It really is crucial for me when it comes to making audio branding for radio stations, shows, podcasts and videos – that I am getting the language and messaging right for the audience! See the thing is, audio branding is an audio message as well as an identity. It’s […]